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Pure Planet Coat Brightening Shampoo, Gallon

Whitens and intensifies natural coat color Dilutes up to 50 to 1

While effortlessly removing dulling dirt and grime, optical brighteners are at work whitening white coats, reviving yellowed coats and intensifying the natural color of all coats. Infused with our White Tea fragrance. Dilutes up to 50 to 1

The name of the Simply Pure line is changing to Pure Planet. The product itself and the sku numbers are exactly the same, it is only a name change on the label. You won't even notice the difference! 

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Customer reviews

  • premium color enhancing shampoo

    Posted by jana osgood on 05/22/2014


    This is a great shampoo for all coats and colors. We groom 20 dogs a day and this is all we use.

  • Simply Pure Coat Brightening Shampoo

    Posted by Alice Hescox on 03/29/2015


    I'm a feline exclusive groomer and this is an awesome finishing shampoo. Leaves the cats coat shiny and beautiful. Smells great too!